The Pelican Beak


A resounding thank you, We’ve been blown away. Over 5000 views and a flourish of supportive emails.

We hope the below fuels your imagination.

We’ve assembled a who’s who of experts across:

Why we need to get dirty, fighting illegal fishing, how to get a nation eating healthier, viking reforestation and fungus as nature’s neurons. From knights of the realm to leading-edge scientists, oceanographers, explorers, farmers and activists. These are voices that need to be listened to, so please share.

Films about befriending octopi, farming with nature and the wonders of soil. Podcasts from the Sun King and the UN Ocean Special Envoy. Hopeful reports on saving biodiversity by the WWF. Practical advice on how to get involved, whether replanting the amazon or working with Patagonia’s vetted charities to stop wildfires. A monthly foraging guide and our monthly playlist. Finally, we showcase the good news on our founders.

We’re extremely privileged to work with a raft of wonderful companies driving this change.

If you invest in impact and want to discuss working with Pelican Founders, please get in touch, we’d love to help.

We hope you enjoy.

Chris & the Pelican Founders

Christopher Ramsay

Partner of Patagonia’s 1% for the Planet
Ambassador to
Supporter of Farm491


3 quick videos that pack a punch:

The new UK National Food Strategy, Part 1.

Fighting for a nourishing national food system. Henry Dimbleby’s National Food Strategy gives a compelling roadmap.

Better food systems are a topic close to our heart.

If you’d like to join Pelican Founders in supporting better food systems to drive human health and environmental sustainability, please get in touch here.

$1bn to save the Ocean.

Sir David tells us how to increase and protect marine biomass and how to establish and police ‘no-take’ zones. 1 in every 5 fish is illegally caught. Less than 1% of the world’s surface is a no-fishing zone, with meagre protection. Here’s are some solutions:

Please visit the Blue Marine Foundation, aiming to protect 30% of the oceans from fishing. They’ve teamed up with Ocean14 Capital to invest in the technologies leading healthier and more sustainable oceans. Email here for more info.

Iceland’s a desert, first forest in 1000 years.

When the Vikings got to Iceland 40% of it was forested. It’s now 2%. Nat Geo showcases their plans for reforestation, and climate-resilient genes.

3 articles that need a read:

City changes

1666’s Great Fire ushered in Georgian architecture, Cholera stopped the Thames being used as an open sewer; here’s how Covid’s fast-forwarding innovation:

Flowers can hear buzzing bees - and it makes their nectar sweeter.

Flowers are like ears. Research in 'phyto-acoustics' proves flowers react to the sound of nearby bees by making their nectar up to 20% sweeter. Even the shapes of flowers are important for how they listen, down to the last petal.

We need ‘germs’ in cities!

The human microbiome is endangered in urban areas, which isn’t good news for our immune systems.

Urban areas can’t expose us to the rainbow of friendly microbes that educate our body’s immune system; causing it to be incomplete and therefore vulnerable. The case for making sure everyone can access nature (your nearest wood) has never been stronger.

3 must-read reports:

Hope: ‘Imagining a roadmap for people and nature’

Earth's biocapacity is stretched. The Living Planet Index averages a 68% decrease in population across animal groups between 1970 and 2016. There’s hope, WWF shows we can reverse the damage, and that the current pandemic might be the shock policymakers need. Also see Kate Raworth’s Doughnut Economics.

Nature has the answer.

Reforesting 4% of global grazing lands would keep us in line with the Paris Agreement. Why do natural climate solutions only receive 2.5% of climate mitigation funding? Land stewardship is the most effective C02 capturer, including: water filtration, soil repair, increased biodiversity and better climate resilience.

DEFRA says stop deforestation.

DEFRA forces UK companies to clean up their supply chains. Deforestation and land clearing create 10% of global greenhouse gas emissions. Agricultural commodities are responsible for 80% of global deforestation, and up to 90% of this is illegal.

The UK’s import for soy beans alone takes up 1.68 million hectares of land, and as much as 77% of this soy comes from areas deemed at high deforestation risk.

The UK aims to double their contribution to the International Climate Fund from 2021-2025; signs that change is ahead.

3 books to boggle:

‘Taming the Four Horsemen’ by Robin Hanbury-Tenison

The Book Department - The Bay Magazine Swansea

A timely distillation of the hard-won wisdom of an 83-year-old explorer, activist and campaigner. Alive to technology’s potential to come to the rescue. With a keen eye on how civilisations fall, Robin H-T shines light on the importance of the microbiome; microbe development; the application of free electricity; global clean-ups; and weather manipulation.

‘Novacene’ by James Lovelock

Novacene | The MIT Press

The Gaia theorist, about to turn 100, is infectiously optimistic about the prospect of humanity being overtaken by superintelligent AI.

‘Entangled life’ by Merlin Sheldrake

Entangled Life: How Fungi Make Our Worlds, Change Our Minds & Shape Our  Futures: Sheldrake, Merlin: 9780525510314: Books

Fungi are changing the way that life happens… they are eating rock, making soil, digesting pollutants, nourishing and killing plants, surviving in space, inducing visions, producing food, making medicines, manipulating animal behaviour, and influencing the composition of the Earth’s atmosphere. Fungi provide a key to understanding the planet on which we live, the ways we think, feel, and behave.

3 Must-Watch Documentaries:

My Octopus Teacher.

Unbelievable and utterly beautiful. Must be seen to be believed:

Kiss the Ground:

Woody Harrison talks regenerative agriculture to balance our climate, replenish our water supplies, and feed the world (Netflix). 

KISS THE GROUND documentary tackles climate crisis | New Hope Network

The Biggest Little Farm

One family’s farming story.

The Biggest Little Farm (PG) : Norden Farm Centre for the Arts - Theatre in  Maidenhead

3 podcasts:

Ocean progress:

Data on oceans is doubling every 2 years and how, combined with new technologies, we can create healthier and more equitable oceans. How a healthy ocean is a healthy planet, by UN Ocean special envoy, Peter Thompson and the World Resource Institute.

How to Save a Planet:

How to Save a Planet asks how to practically solve the climate crisis? Conversational and well researched, Journalist Alex Blumberg and policy expert Dr. Ayana Elizabeth Johnson talk to people who are making a difference and ask the hard questions.

How to Engineer the Future with Lord Browne:

How our imaginations will save us. How to lead. How to have clear goals and bring all stakeholders onside, collaboratively, for progress. Sometimes contentious, always compelling. From the man who broke rank with the fossil fuel industry in 1997 to sound the alarm on climate change. The ‘Sun King’ on engineering the world of tomorrow.

Exciting times for Pelican Founders:

  • Envopap make sustainable packaging from agricultural waste. Clients include LEON, Lloyds, Easyjet and M&S.

  • Weedingtech, the world’s leading, herbicide-free, weed control was officially cleared for municipal COVID removal. As used by NYC, Miami, Santa Monica, Madrid and Hammersmith & Fulham councils. Leading the fight against glyphosate.

Please get in touch if you’d like to discuss the extraordinary founders we work with.

Call to action, how can we get involved?

PATAGONIA’s 1% For The Planet team, which Pelican Founders steers in the UK, have just released their ‘solutions for companies’ page to match corporates with vetted charities that support their chosen causes. Choose yours here, donate and spread the word.

Donate to front-line charities helping the US wildfires here.

Join Pelican Founders and make your company carbon-positive by signing up to Ecologi:

Subscribe to our newsletter, The Pelican Beak:

Spread the word here:

Share The Pelican Beak

If you’d like to meet the founders pioneering change, and help them on their journey, please email us here.

Or if you’re an institutional investor sign up to our investment platform here.

We work with a number of brilliant charities, family offices and foundations, on their philanthropic focus; and would gladly make introductions, so please get in touch if this would help.

We want to facilitate greater impact and believe collaboration on all fronts is key.

As always, we’d love to hear from you.

Chris and the Pelican Team.

Ps: for budding foragers, what to look for month by month:

In October: Hazelnuts, sloes, rosehips, walnuts and chestnuts. Beautifully presented with cooking tips by the Woodland Trust.

Playlist: Pelican Beak No.2

22 songs we hope you enjoy: